As a motivational speaker, the real challenge for you is to keep people from going back to their old ways, to keep them focused to the message or idea that you are trying to convey. Some motivational speakers leave it to their audience to effect the change that they want in their life. It may be nice to trust people that they will do the right thing, to make them experience the beautiful journey to change but this may yield unexpected results, that is, without proper guidance, people may end up using the wrong end of the stick.
For example, a timid and passive salesman with low output was sent to a workshop to teach him “assertiveness” so that he can seize more control over his life (and of course, his sales). After attending the workshop, there was a marked increase in his sales and his girlfriend and close friends liked the new assertive him. The problem is that the salesman became aggressive and a go-getter to the point that he stole customers from his fellow employees which led to disagreements with them. His close friends and girlfriend noticed that he became too assertive which made his presence unbearable. The assertive salesman eventually ended-up being fired, losing some of his closest friends and even his girlfriend. The message is this: trying to convey a message in such a short span of time can lead to disastrous results especially if the receiver of the message takes it “too” seriously or takes it on the wrong way. Guidance to change and follow-up by motivational speakers is important or else misguided people who try to change can end-up being cynical. Another challenge is to effect a lasting change in behavior. Repetition through many sessions can help trigger the needed motivation but this is not often possible or even practical. This is where you can utilize other materials:
Use your life as an example
This is the first step to effect a lasting change. The over-all reputation of motivational speakers should precede them like how lightning precedes thunder. This is not just about your reputation as a speaker but about your reputation as person. This will not just serve as an example of how exactly to apply your life teachings but will also give you credibility so that people would want to hear (and read) more from you. You should also not be afraid to disclose information about your life – about your past difficulties and weaknesses. This communicates to people that you are human too. And that like them, you have experienced down times and failures and made mistakes. This gives them hope that they too can change. Live the life that you want others to live!
Effect change in the workplace
This applies for seminars and workshops for company employees and members of institutions. If the company wants to communicate the idea of change in the work place, then the work place should emulate it. The aura of change should lurk in every corner of the office like a miasma to constantly remind the employees of the goals for change. Know the company issues that can serve as obstacles for change and make the company leadership understand that they hold the responsibility to create an environment conducive for change.
Utilize the power of social media
The social media is a powerful tool to effect change. This is pretty effective for credible motivational speakers who have gained some following and has a good reputation. Powerful motivational quotes may be tweeted or posted on popular social media accounts like twitter and facebook for continued repetition, guidance and inspiration.
Write books or magazines articles
Good speakers make good writers. Great motivational speakers make great self-help books. It may seem another way of fattening your wallet but books, particularly self-help books are really essential. People can read books at their own pace and can guide them even if you are not there. Hence, books are an excellent means to facilitate continuity.
Publish online articles/Blog sites
The social media will be limited by how many followers you have and not all people can buy books (or sometimes you still do not have the finances or confidence to publish a book.) Articles and blog sites can be a cheaper alternative means of follow-up. This can also hone your skills in writing so that you can write books someday. Online articles and blog sites can also be helpful in building your reputation.